About Haukur Guðjónsson

Haukur is a business coach and speaker with over 20 years experience in founding and scaling up businesses.  He participates in volunteer work both through teaching and mentoring young entrepreneurs as well as volunteering for the Icelandic Search and Rescue Team.

Contact Haukur

Viking Entrepreneur

The name of my brand “Viking Entrepreneur” reflects the two main influences in my life. Firstly the fact that I am from Iceland, the country of fire and ice, birthplace of the vikings and just an overall fun place to be. Secondly, my passion in life is creating value, also known as being an entrepreneur. I find it extremely satisfying to see my ideas become a reality and actually make a difference to someone’s life.

Sara Pieters, Red Zezel

"Haukur is a great storyteller. He knows how to inspire entrepreneurs with his personal story. And he is very open to share his learnings and insights as an entrepreneur with the audience."


In the past years I have realised how important it is to have some adventures and truly experience life instead of just hiding behind a computer. Therefore I try to go out of my comfort zone regularly to experience something adventurous and fun. This has created a lot of amazing memories as well as me becoming an member of the Icelandic search and rescue team where I have had to go very far out of my comfort zone.

On the top of a mountain in the wintertime in Iceland.
Kayaking in Thingvellir National Park.
Training with the Search and Rescue Team.
In the highlands of Iceland.
Hiking in one of the most beautiful places in the world, Thorsmork.

Contact Haukur

If you have any questions then feel free to contact me by email.

Send email